The value of user’s Facebook profile data for product ...
2015-3-10 · When a new user visits an online shop, it is important to generate reliable recommendations and build good user profiles from the very beginning (Montaner et al. 2003) to increase the user’s perceived usefulness of and trust in the recommendation system (Xiao and Benbasat 2007).As mentioned by Bobadilla et al. (), a new user cold …
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